如何提升 Shopify 商店的多语言 SEO

带有销售横幅的Shopify 电子商务网站设计模板
目录

ShopifyShopify多语言 SEO至关重要。Shopify作为领先的电子商务和在线购物平台,在全球范围内发展迅猛,因此,针对多语言优化您的店铺可以显著提升曝光率和销售额。随着越来越多的人选择在国际商店购物,这一点尤为重要,预计到 2020 年,跨境电商市场规模将达到8810 亿欧元。

本文将提供一些实用技巧,帮助您提升Shopify商店的多语言 SEO 。通过遵循这些策略,您可以吸引来自不同国家的客户,拓展市场覆盖范围,并在各种语言和地区提升您的在线业绩。

为什么应该提升 Shopify 商店的多语言 SEO?

一位女士正在用笔记本电脑进行搜索引擎优化和数据分析,优化网站以提升搜索引擎排名。.

预计到2024年,将有超过44亿家在线商店使用Shopify平台,平均每日活跃用户达210万。这展现了全球电子商务市场的巨大潜力。

鉴于 Shopify 的巨大潜力,您是否有兴趣将您的 Shopify 商店拓展到国际市场?如果是,那么多语言 SEO 策略可能是您的正确选择。.

通过优化多语言内容,您可以开拓之前未曾涉足的新市场。您的产品将出现在多个国家/地区的本地搜索结果中,从而显著提升您店铺的全球曝光度。.

不仅如此,用客户的本地语言呈现内容还能提升用户体验,因为76%的消费者更喜欢用自己的语言购买产品。采用这种策略可以增加流量,提高转化率!

最终,实施多语言 SEO 策略的 Shopify 商店可以扩大市场覆盖范围,提升客户购物体验,并有可能增加销售转化机会。.

那么,您准备好将您的 Shopify 商店拓展到国际市场了吗?如果是,请继续关注我们下面要讨论的技巧!

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提升 Shopify 商店多语言 SEO 的 10 个技巧

提升 Shopify 商店的多语言 SEO 对于拓展全球业务至关重要。以下 10 个技巧可以帮助您针对不同语言和市场优化 Shopify 商店。.

本地化关键词研究

本地关键词研究是多语言SEO策略的关键基础。它不仅包括将关键词从你的母语翻译过来,更重要的是了解目标市场中的客户如何搜索你的产品。你还可以对内容进行本地化,使其与这些关键词相匹配。

使用 Google Keyword Planner 或 Ahrefs 等工具,并设置特定的地区和语言。注意文化和语言差异。例如,“跑鞋”在西班牙语中可能是“zapatillas de running”,而在墨西哥语中可能是“tenis para correr”。一家进军拉丁美洲市场的在线鞋店需要了解这些差异,才能准确地优化其内容。.

带有计划菜单的 Google 日历界面

唯一的URL和域名结构

独特的URL结构和域名对于多语言SEO至关重要。这有助于搜索引擎和用户识别您网站的相应语言版本。.

您可以采用多种方法。您可以使用子域名(例如 fr.yourstore.com)、子目录(例如 yourstore.com/fr/)或国家/地区代码顶级域名(例如 yourstore.fr)。您的选择将取决于您的国际化战略。例如,亚马逊在其主要市场使用国家/地区代码顶级域名(例如 amazon.fr、amazon.de),这有助于他们在各个国家/地区建立强大的域名权威性。.

以下是一个英文子域名结构的 URL 示例。.

男士红色格子衬衫

直到它被翻译成意大利语。.

红色方格图案衬衫。时尚服饰。.

使用 hreflang 标签

ShopifyShopifyhreflang 标签是多语言 SEO 的关键要素。该标签向搜索引擎表明您网站页面之间的语言和地区关联,确保用户被引导至最符合其语言和位置偏好的版本。

请在 HTML 代码中添加 hreflang 标签。<head>在 XML 站点地图的某个部分或页面中。例如,一个国际新闻网站可以使用 hreflang 标签来管理同一篇文章的不同语言版本。以下示例展示了如何在首页上实现三种语言的 hreflang 标签。.

				
					<head>
    <link rel="alternate" hreflang="en" href="https://www.yourstore.com/en/" />
    <link rel="alternate" hreflang="es" href="https://www.yourstore.com/es/" />
    <link rel="alternate" hreflang="id" href="https://www.yourstore.com/id/" />
    <link rel="alternate" hreflang="x-default" href="https://www.yourstore.com/" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","width":150,"height":150},"headline":"How to boost multi-language SEO for Shopify store","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","datePublished":"2024-08-08T09:44:39+00:00","dateModified":"2024-09-20T07:19:54+00:00","description":"Do you have a Shopify store and want to expand your customer reach? Let's start boost multi-language for Shopify store","articleSection":"Guide","articleBody":"Multilingual SEO for Shopify stores is essential. With Shopify being a top platform for e-commerce and online shopping growing rapidly worldwide, optimizing your store for multiple languages can significantly boost your visibility and sales. This is especially important as more people shop from international stores, with the cross-border market expected to reach \u20ac881 billion in 2020.This article will provide practical tips to improve your Shopify store's multilingual SEO. By following these strategies, you can attract customers from different countries, expand your market reach, and increase your online success in various languages and regions.\t\t\n\t\t\tWhy should you boost multi-language SEO for the Shopify store?\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tBy 2024, it is estimated that more than 4.4 billion online stores will use the Shopify platform, with an average of 2.1 million daily active users. This shows the potential of the global e-commerce market.So, with that big potential, are you interested in expanding your Shopify store to international markets? If so, a multi-language SEO strategy could be your right approach.By optimizing content in multiple languages, you can tap into new markets that you haven't targeted before. Your products will appear in local search results in various countries, significantly increasing your store's global visibility.Not only that, by presenting content in your customers' local language, you can enhance the user experience, because 76% of consumers prefer to purchase products in their language. Adopting this strategy increases traffic and improves conversion opportunities!In the end, Shopify stores that implement a multi-language SEO strategy can expand their market reach, enhance customer shopping experiences, and potentially increase sales conversion opportunities.So, are you ready to expand your Shopify store internationally? If so, stay tuned for the tips we'll discuss below!\t\t\n\t\t\t\t\t\tBreak Language Barriers\t\t\t\t\t\n\t\t\t\t\t\tSay goodbye to language barriers and hello to limitless growth! Try our automatic translation service today.\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tStart Translating Now\t\t\t\t\t\n\t\t\t10 tips to boost multi-language SEO for your Shopify store \n\t\t\n\t\tBoosting multi-language SEO for your Shopify store is essential in expanding your global business reach. Here are 10 tips that can help you optimize your Shopify store for different languages \u200b\u200band markets.\t\t\n\t\t\tLocalized keyword research\n\t\t\n\t\tLocal keyword research is a crucial foundation in a multilingual SEO strategy. It\u2019s not just about translating keywords from your native language but also about understanding how customers in the target market search for your products. You can also localize content to match these keywords.Use tools like Google Keyword Planner or Ahrefs with specific location and language settings. Pay attention to cultural and linguistic variations. For example, \"running shoes\" may be translated differently in Spain (\"zapatillas de running\") and Mexico (\"tenis para correr\"). An online shoe store entering the Latin American market needs to understand these differences to optimize its content accurately.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUnique URL and domain structure\n\t\t\n\t\tA unique URL structure and domain are crucial for multilingual SEO. This helps search engines and users identify the relevant language version of your site.There are several approaches you can take. You can use subdomains (fr.yourstore.com), subdirectories (yourstore.com\/fr\/), or country code top-level domains (yourstore.fr). Your choice will depend on your internationalization strategy. For example, Amazon uses country code top-level domains (amazon.fr, amazon.de) for their major markets, helping them build strong domain authority in each country.Here is an example of a URL with a subdomain structure for English.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tUntil it was translated into Italian.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUse hreflang tags\n\t\t\n\t\tThe Shopify hreflang tag is a crucial element in multilingual SEO. This tag signals to search engines the language and regional relationships between pages on your site, ensuring users are directed to the version that best matches their language and location preferences.Implement the hreflang tag in your HTML code's &lt;head&gt; section or in the XML sitemap. For example, an international news site might use the hreflang tag to manage different language versions of the same article. Here is an example of implementing the hreflang tag for a homepage in three languages.\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n    \n    \n    \n    \n\n\n\t\t\t\t\n\t\t\t\n\t\tIn this example, the hreflang tag indicates the page's English, Spanish, and Indonesian versions and the default version (x-default) for users who do not match the specific languages offered. Proper use of the hreflang tag helps search engines display the most relevant results for users based on their language and location, enhancing user experience and click potential.\t\t\n\t\t\tOptimize title and metadata\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing page titles and metadata in each language is key to improving visibility in search results. It\u2019s not just about translating but also adapting the content for the local audience.Ensure that relevant local keywords are included and that the text stays within the recommended character limits (around 60 characters for titles and 160 for meta descriptions). For example, Zara, a global fashion brand, consistently optimizes the titles and descriptions of their products for each market, incorporating local keywords and adjusting the tone to match local cultural preferences.\t\t\n\t\t\tUse a friendly language switcher\n\t\t\n\t\tA user-friendly language switcher is a crucial component in the design of a multilingual website. It allows visitors to quickly find and switch to their desired language version.Place the language switcher in a prominent location, typically in the site's header or footer. Use country flags cautiously, as some languages are used in multiple countries. You can use a combination of country flags and language names or country flags and country names. For example, Airbnb\u2019s website has a clear language selector in the upper right corner, marked with a globe icon on every page. When clicked, it displays various language and country options, including currency choices.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tImage optimization\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tImage optimization is a crucial aspect of multilingual SEO for your Shopify store. It\u2019s about reducing file size for faster loading and making your images discoverable and understandable by search engines in various languages.Start by giving descriptive and relevant filenames in the target language. Then, focus on alt text. Alt text should be brief yet descriptive and contain relevant keywords in that language. For example, an international clothing store like Uniqlo might use the alt text \"chemise en lin blanc pour homme\" to image a men's white linen shirt on their French version rather than translating \"white linen shirt for men.\"Apart from that, compressed image size is also an image optimization option. Because a file size that is too large can make the load speed slower.\t\t\n\t\t\tOptimize for local search engines\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlthough Google dominates many countries, some markets have popular local search engines. Optimizing for these search engines can provide a significant competitive advantage.For example, if you are targeting the Russian market, optimizing for Yandex is as important as optimizing for Google. In China, focusing on Baidu is crucial. Each of these search engines has unique algorithms and preferences. For instance, Baidu prefers content in Mandarin and local hosting. Alibaba, the Chinese e-commerce giant, has been very successful because it optimizes well for Baidu, helping it dominate the Chinese e-commerce market.Local schema is also a way to tell search engines about your local business. It\u2019s like giving out a complete\u00a0custom business card. You add a special code to your website that contains information such as address, phone number and opening hours. With this, it is easier for search engines to display your business information in local search results.\t\t\n\t\t\tUse automatic translation service\n\t\t\n\t\tYou can use automatic translation services to facilitate the translation of online store content into various languages. This helps you expand your market reach without significantly investing in manual translation. These services can quickly translate product descriptions, information pages, and blog content. However, the translation results may need to be reviewed to ensure accuracy and cultural appropriateness.Linguise is a service that integrates with Shopify and other e-commerce platforms. This service offers high-accuracy AI-based automatic translation, a front-end live editor, the ability to translate dynamic content from JavaScript, and additional features such as SEO translation and automatic language detection. With these features, Linguise helps Shopify store owners optimize their multilingual strategy.\t\t\n\n\t\t\n\t\t\n\t\t\n\n  \n  \n  Edition mode  \n\n  Original  \n\n  Translations  \n\n  Click & edit  \n\n  Links  \n\n  Images  \n\t\t\n\t\t\tHigh-quality translation of each language\n\t\t\n\t\tHigh-quality translation is at the core of an effective multilingual SEO strategy. It\u2019s not just about linguistic accuracy but also about conveying cultural nuances and local context.Use professional translators or native speakers to translate your content. They can capture idioms, slang, and cultural references that may be lost in machine translation. However, if you are using app to translate Shopify, you should ensure that the results are accurate and of high quality, such as the accuracy results table for several languages provided by Linguise below.\n\n\n&nbsp;\nNMT Translation\nHuman Translation\nQuality\n\n\nEnglish-Spanish\n5,428\n5,550\n97%\n\n\nEnglish-French\n5,295\n5,496\n96%\n\n\nEnglish-Chinese\n4,594\n4,987\n92%\n\n\nSpanish-English\n5,187\n5,372\n96%\n\n\nFrench-English\n5,343\n5,404\n98%\n\n\nChinese-English\n4,263\n4,636\n92%\n\n\nTherefore, choose a high-quality automatic translation service in every language for your multilingual Shopify store.\t\t\n\t\t\tOptimize loading speed for all language versions\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tLoading speed is an important factor in SEO and applies to all language versions of your Shopify store. Faster sites enhance user experience and improve search rankings.Use techniques such as image compression, minification of CSS and JavaScript, and browser caching for all language versions. Also, consider using a Content Delivery Network (CDN) to serve content from servers closer to users. For example, ASOS, a global online fashion retailer, uses a CDN to ensure consistent loading speeds across all its markets, from the UK to Australia.\t\t\n\t\t\tSocial media and local communities\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tSocial media and local communities are vital in a multilingual SEO strategy. Engagement on these platforms increases brand visibility and supports SEO through enhanced traffic and backlinks. The first step is to identify the popular social media platforms in your target market. Next, create content that aligns with local language and culture, not just translations. Engaging with local online communities, such as discussion forums and Facebook groups, is crucial for building authority and driving traffic.Collaborating with local influencers can significantly expand your reach. They understand local audience preferences and can convey your brand message effectively. Finally, leverage user-generated content in your strategy. Encouraging customers to share their experiences in their language creates authentic and locally relevant content, enhancing engagement and brand trust.\t\t\n\t\t\t\t\t\tReady to explore new markets? Try our automatic translation service for free with our 1-month risk-free trial. No credit card needed!\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tClaim Your 1-Month Free Trial\t\t\t\t\t\n\t\t\tExample of multilingual Shopify stores that successfully implement SEO\t\t\n\t\tNow, you know the tips for boosting multi-language SEO for your Shopify storeHere are some success stories of Shopify stores that successfully implemented SEO to further convince you of the importance of SEO for Shopify stores.\t\t\n\t\t\tExample 1: Alef Meem\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlef Meem is an online store in the United Arab Emirates (UAE) that sells comfortable, elegant, and breathable prayer clothing for women. Founded in 2019, It aims to celebrate the practice of prayer and Islamic values through its clothing.Problem:Alef Meem faced an issue because its website was only available in English, while the majority of its customers were Emiratis and Arabic speakers. Additionally, its website design could have been more appealing and fully reflected traditional and Islamic values. The website must be optimized for mobile users and adhere to the best SEO practices.Solution:Alef Meem took several steps to address these issues.\u00a0Integrated a robust multilingual support system on their Shopify website, allowing users to switch between English and Arabic easily.They optimized SEO by implementing best practices, including keyword optimization, strategic meta tag usage, and creating informative content with targeted keywords.Result:The results were impressive! Alef Meem saw increased customer engagement due to the bilingual interface and user-friendly design. They also experienced a significant rise in conversion rates thanks to the easy-to-use design, fast loading times, and simplified checkout process. Their search engine rankings significantly improved, enhancing their online visibility and resulting in substantial growth in organic traffic and an expanded customer base.\t\t\n\t\t\tExample 2: Jimmy Fairly\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tJimmy Fairly is an eyewear brand from France known for designing, producing, and selling high-quality eyewear at reasonable prices. They eliminate middlemen in the production and sales process, allowing them to offer more affordable prices to customers.Problem:Jimmy Fairly found that 19% of their sales came from international markets. However, they did not have English content to serve this growing global market. They needed a quick and efficient website translation solution to reach increasing international customers.Solution:To solve this problem, Jimmy Fairly used an automatic translation tool to generate content in languages other than English and applied SEO so their content would appear in customer searches.Result:The results were remarkable. Jimmy Fairly's international sales quadrupled from previous levels within just one month of implementing automatic translations. Even more impressively, after 8 months, they increased sixfold. This dramatic sales increase highlights the importance of providing content in the languages understood by the target market, especially when entering international markets.\t\t\n\t\t\tConclusion\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing multilingual SEO for your Shopify store is crucial in expanding your global reach and enhancing online visibility. Implementing the strategies mentioned above, such as local keyword research, using hreflang tags, and optimizing content for local search engines, can improve search rankings and attract more international customers.Consider using high-quality automatic translation services like Linguise to facilitate your content's translation and localization process. With advanced features such as AI-based translation, the ability to translate dynamic content, and seamless integration with Shopify, Linguise can help you implement your multilingual strategy efficiently and effectively. Let's create your Linguise account and try to translate your Shopify automatically.","keywords":"","name":"How to boost multi-language SEO for Shopify store","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","wordCount":2161,"timeRequired":"PT9M36S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>


				
			

在这个例子中, hreflang 标签指示页面的英语、西班牙语和印尼语版本,以及为不属于上述语言范围的用户提供的默认版本 (x-default)。正确使用 hreflang 标签有助于搜索引擎根据用户的语言和位置显示最相关的搜索结果,从而提升用户体验和点击率。

优化标题和元数据

一台笔记本电脑,配有放大镜,周围环绕着数字图标。

优化每种语言的页面标题和元数据是提升搜索结果排名的关键。这不仅仅是翻译,还要根据当地受众调整内容。

请确保包含相关的本地关键词,并且文本长度符合建议的字符限制(标题约 60 个字符,元描述约 160 个字符)。例如,全球时尚品牌 Zara 会针对每个市场持续优化其产品的标题和描述,融入本地关键词并调整语气以符合当地文化偏好。

使用友好的语言切换器

用户友好的语言切换器是多语言网站设计中的关键组成部分。它可以让访问者快速找到并切换到他们所需的语言版本。.

将语言切换器放置在显眼的位置,通常是网站的页眉或页脚。谨慎使用国旗,因为有些语言在多个国家/地区使用。您可以结合使用国旗和语言名称,或者国旗和国家/地区名称。例如,Airbnb 的网站在每个页面的右上角语言选择器

用于选择语言和地区的下拉菜单

图像优化

两个人正看着一台大型电脑屏幕,屏幕上显示着各种图标和图表。屏幕上呈现出色彩鲜艳的图像和图表。.

图片优化是 Shopify 商店多语言 SEO 的关键环节。它旨在减小文件大小,加快加载速度,并使搜索引擎能够以各种语言发现和理解您的图片。.

首先,使用目标语言创建描述性且相关的文件名。然后,重点关注替代文本(alt text)。替代文本应简洁明了,并包含目标语言的相关关键词。例如,像优衣库这样的国际服装零售商,在其法语版网站上,可能会使用“chemise en lin blanc pour homme”(男士白色亚麻衬衫)来描述一件男士白色亚麻衬衫的图片,而不是直接翻译成“男士白色亚麻衬衫”。

除此之外,压缩图像大小也是一种图像优化选项。因为文件过大会降低加载速度。.

针对本地搜索引擎进行优化

两个人正在使用电脑搜索。其中一名男子拿着放大镜。.

尽管谷歌在许多国家占据主导地位,但一些市场也拥有颇受欢迎的本地搜索引擎。针对这些本地搜索引擎进行优化可以带来显著的竞争优势。.

例如,如果您瞄准俄罗斯市场,那么针对 Yandex 进行优化与针对 Google 进行优化同等重要。在中国,专注于百度至关重要。每个搜索引擎都有其独特的算法和偏好。例如,百度更偏爱中文内容和本地托管的网站。中国电商巨头阿里巴巴之所以取得巨大成功,正是因为它对百度进行了出色的优化,从而主导了中国电商市场。.

本地架构也是向搜索引擎介绍您本地业务的一种方式。它就像赠送一张完整的定制名片。您只需在网站上添加一段包含地址、电话号码和营业时间等信息的特殊代码即可。这样,搜索引擎就能更轻松地在本地搜索结果中显示您的商家信息。

使用自动翻译服务

您可以使用自动翻译服务将网店内容翻译成多种语言。这有助于您拓展市场,而无需投入大量资金进行人工翻译。这些服务可以快速翻译产品描述、信息页面和博客内容。但是,翻译结果可能需要审核,以确保准确性和文化适宜性。.

Linguise是一项可Shopify和其他电商平台集成的服务。它提供高精度的 AI 自动翻译、前端实时编辑器、JavaScript 动态内容翻译功能,以及 SEO 翻译和自动语言检测等附加功能。凭借这些功能, Linguise可帮助Shopify店主优化其多语言策略。

每种语言的高质量翻译

高质量的翻译是有效多语言SEO策略的核心。它不仅关乎语言的准确性,还关乎传达文化细微差别和本地语境。.

使用专业翻译人员或母语人士翻译您的内容。他们能够捕捉到机器翻译可能丢失的习语、俚语和文化典故。但是,如果您使用应用程序翻译Shopify内容,则应确保翻译结果准确且高质量,例如Linguise以下几种语言的准确率结果表。

语言对谷歌人工智能与人类Linguise AI 与人类
英语 > 西班牙语93%99%
英语 > 法语93%99%
英语 > 中文92%98%
西班牙语 > 英语92%98%
法语 > 英语92%98%
中文 > 英文91%97%
英语 > 德语91%99%
英语 > 葡萄牙语90%99%
英语 > 日语88%97%
英语 > 阿拉伯语87%97%

Shopify每种语言的高质量自动翻译服务

优化所有语言版本的加载速度

一位女士正在使用笔记本电脑,屏幕上显示着速度表和旗帜。.

页面加载速度是搜索引擎优化 (SEO) 的重要因素,适用于您 Shopify 商店的所有语言版本。更快的网站加载速度可以提升用户体验并提高搜索排名。.

对所有语言版本使用图像压缩、CSS 和 JavaScript 代码精简以及浏览器缓存等技术。此外,考虑使用内容分发网络 (CDN) 从更靠近用户的服务器提供内容。例如,全球在线时尚零售商 ASOS 就使用 CDN 来确保其所有市场(从英国到澳大利亚)的加载速度保持一致。.

社交媒体和当地社区

两人正在创作社交媒体内容。带有图片的在线帖子。.

社交媒体和本地社群在多语言SEO策略中至关重要。在这些平台上积极互动可以提升品牌知名度,并通过增加流量和反向链接来支持SEO。第一步是确定目标市场中常用的社交媒体平台。接下来,创建符合当地语言和文化的内容,而不仅仅是简单的翻译。积极参与本地在线社群,例如论坛和Facebook群组,对于建立权威性和吸引流量至关重要。

与当地意见领袖合作可以显著扩大您的影响力。他们了解当地受众的喜好,能够有效地传递您的品牌信息。最后,在您的策略中充分利用用户生成内容。鼓励客户用他们的语言分享体验,可以创造真实且与当地相关的优质内容,从而提升用户参与度和品牌信任度。.

准备好探索新市场了吗? 通过 1 个月的无风险试用,免费试用我们的自动翻译服务。 无需信用卡!

成功实施SEO的多语言 Shopify 商店示例

现在,您已经了解了提升 Shopify 商店多语言 SEO 的技巧。

以下是一些成功实施 SEO 的 Shopify 商店的成功案例,以进一步证明 SEO 对 Shopify 商店的重要性。.

例1:Alef Meem

两名身着头巾和罩袍的穆斯林妇女坐在垫子上。

Alef Meem是一家位于阿拉伯联合酋长国(阿联酋)的在线商店,专营舒适、优雅、透气的女性祈祷服。该店创立于2019年,旨在通过服装来颂扬祈祷的习俗和伊斯兰价值观。

问题:

Alef Meem面临的问题是,其网站仅提供英文版本,而其大部分客户是阿联酋人,使用阿拉伯语。此外,其网站设计还可以更具吸引力,并充分体现传统和伊斯兰价值观。该网站必须针对移动用户进行优化,并遵循最佳搜索引擎优化(SEO)实践。.

解决方案:

Alef Meem采取了多项措施来解决这些问题。. 

  • 他们在 Shopify 网站上集成了强大的多语言支持系统,使用户可以轻松地在英语和阿拉伯语之间切换。.
  • 他们通过实施最佳实践来优化搜索引擎优化,包括关键词优化、策略性地使用元标签以及创建包含目标关键词的信息性内容。.

结果:

结果令人瞩目!Alef Meem 的客户参与度显著提升,这得益于其双语界面和用户友好的设计。此外,由于其易于使用的设计、快速的加载速度和简化的结账流程,转化率也大幅提高。他们的搜索引擎排名显著提升,增强了在线曝光度,从而带来了自然流量的显著增长和客户群的扩大。.

例2:吉米·费尔利

海滩上,一对戴着太阳镜的男女

Jimmy Fairly是来自法国的眼镜品牌,以设计、生产和销售价格合理的优质眼镜而闻名。他们通过去除生产和销售过程中的中间环节,为顾客提供更实惠的价格。

问题:

Jimmy Fairly发现其19%的销售额来自国际市场。然而,他们缺乏服务于这个不断增长的全球市场的英文内容。他们需要一个快速高效的网站翻译解决方案,以触达日益增多的国际客户。.

解决方案:

为了解决这个问题,Jimmy Fairly 使用自动翻译工具生成英语以外的其他语言的内容,并应用 SEO 技术,使他们的内容出现在客户的搜索结果中。.

结果:

结果令人瞩目。Jimmy Fairly 的国际销售额在实施自动翻译后仅一个月就翻了四倍。更令人印象深刻的是,八个月后,销售额增长了六倍。如此显著的销售增长凸显了以目标市场熟悉的语言提供内容的重要性,尤其是在进军国际市场时。.

结论

 Shopify 商店的云端AI自动翻译

优化 Shopify 商店的多语言 SEO 对于拓展全球业务、提升在线曝光度至关重要。实施上述策略,例如本地关键词研究、使用 hreflang 标签以及针对本地搜索引擎优化内容,可以提升搜索排名,吸引更多国际客户。.

Linguise等高质量的自动翻译服务,简化您的内容翻译和本地化流程。Linguise 拥有 AI 翻译、动态内容翻译以及Shopify无缝集成Linguise,能够帮助您高效地实施多语言策略。现在就创建您的Linguise账户Shopify自动翻译吧

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