Translating website content is the key to attracting potential tourists. However, most travel agency websites are only available in one or two languages, which limits their opportunities to capture a broader international market share. Travel agencies are one of the businesses that should be translated. To overcome this challenge, an automatic translation SEO strategy for travel agency websites must be implemented.
By optimizing website content for search engines in various languages, travel agencies can enhance their online visibility worldwide and provide a better user experience for potential tourists who speak different languages. Stay tuned for the full explanation!
Why is SEO translation for travel agencies' websites important?
International SEO is a crucial aspect of digital marketing for travel agency websites. By optimizing their websites to improve search engine rankings, travel agencies can increase their online visibility and reach more potential tourists. However, SEO alone is insufficient if they want a wider global audience.
About 30.7% of website traffic in the travel industry comes from organic searches. Therefore, by optimizing their websites through SEO, travel agencies can compete organically without spending much on advertising.
However, conventional international SEO strategies are limited to one or two languages. A translation SEO strategy is needed to reach a diverse global audience, which optimizes website content in various languages. This way, potential tourists worldwide can easily find and understand information about the travel agency’s products and services.
Benefits of automatic translation SEO for travel agencies website
After understanding the importance of SEO translation for travel agency websites, you should also know what benefits you will get if you implement this.
- Broader Global Market Reach: Travel agencies can reach a much wider audience worldwide by optimizing website content in multiple languages. This opens opportunities to attract potential tourists from various countries and cultures, thereby increasing revenue potential.
- High Web Traffic: One of the main goals of an automatic translation SEO strategy is to improve the travel agency website’s ranking on search engines for relevant keywords in multiple languages. The higher the website ranks in search results, the more likely it will be seen and visited by potential tourists. As a result, travel agencies can increase website traffic from potential tourists seeking travel information or services in their language.
- Increased Bookings: If more tourists find and visit the travel agency’s website through search results, the chances of attracting new clients and generating travel bookings will also increase. Optimized and translated content can provide relevant information to potential tourists about the products and services offered. This can improve conversion rates, as interested tourists are more likely to book.
- Cost-Effective Alternative: Unlike traditional marketing and advertising methods like print ads and billboards, automatic translation SEO strategies generally require much lower costs. Although an initial investment might be needed for automatic translation, keyword analysis, etc., this is typically much lower than large-scale advertising campaigns. Additionally, once the website is optimized and achieves better search engine rankings, travel agencies can continue to enjoy increased traffic and visibility without paying for recurring advertising costs.
- Better User Experience: Providing a better user experience for your travel agencies is also one of the benefits multilingual website. Well-translated content into languages understood by potential tourists will improve this experience. This can increase conversion rates and customer loyalty, as customers feel more valued and accommodated for their needs.
7 automatic translation SEO strategies for travel agencies website
After understanding the importance of SEO translation for travel agency websites, we will discuss several SEO translation strategies that can be applied to your website.
Choose your target language
The first crucial step is selecting relevant target languages for the travel agency’s market. This involves a deep analysis of market demand, revenue potential, and language preferences of the targeted geographical regions. Travel agencies should consider the primary languages of the countries or areas they want to reach, such as Spanish for Latin America, Mandarin for China, or Arabic for the Middle East.
Additionally, it is important to understand regional variations within a language. For example, Spanish used in Spain differs slightly from in Latin America. Understanding these nuances can help present more authentic and relevant content to the target audience.
Remember to consider some of the most spoken languages in the world, such as English, Mandarin, Hindi, etc. Many visitors widely understand these languages as they are commonly used worldwide.
Optimizing multilingual content
After selecting the target languages, the next step is to optimize the travel agency’s website content for search engines in those languages. This involves translating existing content into the target languages and creating new content relevant to the preferences and cultures of the local audiences.
In the optimization process, international SEO keywords relevant to the target language should be incorporated into the content, such as page titles, meta descriptions, and body content. Additionally, the structure and layout of the content should be optimized to enhance the user experience, ensuring that the content is easy to read and navigate in various languages.
Here are some best practices for optimizing multilingual content:
- Conduct keyword research in the target language: Use tools like Google Keyword Planner or Ahrefs to perform keyword research in the target language.
- Professional translation: Translate the content professionally, ensuring the translation remains natural and aligns with local cultural preferences.
- Optimize on-page elements: Optimize on-page elements such as titles, meta descriptions, and headings with relevant keywords in the target language to ensure better indexing and discoverability by visitors.
- Create relevant content: Develop content that align with the interests and preferences of the local audience, such as travel guides or popular destination recommendations in each target country.
Implementing hreflang tag
A critical aspect of an automatic translation SEO strategy is the implementation of hreflang tags. Hreflang tags signal to search engines the relationship between different language versions of the same website. Using hreflang tags, search engines can quickly identify the most relevant language version to display to users based on their location and language preferences.
Correct implementation of hreflang tags helps search engines avoid content duplication and ensures that the correct language version of the website is shown to the right audience. This can improve search rankings and overall user experience.
Example of hreflang tag implementation on a travel agency website page.
<link rel="alternate" href="https://yourtravel.com/en/" hreflang="en" />
<link rel="alternate" href="https://yourtravel.com/es/" hreflang="es" />
<link rel="alternate" href="https://yourtravel.com/fr/" hreflang="fr" />
In this example, the hreflang tag tells search engines that the website’s English, Spanish, and French versions are available and related to each other.
Integration with overall SEO strategy
The automatic translation SEO strategy cannot stand alone and must be integrated with the overall SEO strategy for the travel agency website. This ensures that multilingual optimization efforts align with overall marketing and search goals.
Here are some other important multilingual SEO strategies you should also implement.
- First, it is important to ensure that the website structure and information support multilingual versions. This includes using search engine-friendly URLs, clear category hierarchy, and intuitive language navigation. Additionally, technical aspects such as page loading speed, image optimization, and website security should be considered for all language versions.
- Second, on-page SEO practices such as optimizing titles, meta descriptions, headings, and content structure should be consistently applied across all language versions. This helps search engines better understand the relevance and context of the content.
- Third, backlink strategies and content marketing should include efforts to build quality links from relevant sources in the target language. This may involve collaborating with travel bloggers, local directories, or other authoritative websites in the same language.
Optimizing metadata, permalink structure, and page performance across all language versions of the travel agency website is an example of integration with the overall SEO strategy.
Then, conduct outreach and build links from quality sources in the target language, such as submitting guest content to Spanish-language travel blogs or listing in Mandarin-language tourism directories according to your target audience.
Add language switch button
One crucial feature for multilingual websites is a button or menu for switching between different languages. This makes it easy for visitors to switch to the language version they prefer quickly.
The language button or menu should be placed in an easily accessible location, such as the website header or footer. Its design should be intuitive and clear, with icons or language labels that are easily recognizable. Therefore, remember to designing language selector according to the preferences and needs of both the website and visitors.
In its implementation, the language button or menu should direct visitors to the appropriate language version of the page they are viewing. This ensures they do not lose context or information when switching to another language.
Localized content
Well-localized content can provide a better user experience and increase engagement with potential tourists.
The first aspect of localization design such as images and videos, play a crucial role in attracting potential tourists’ attention. This can include using images that reflect the relevant country or region’s culture, landscapes, or lifestyle. For example, for the Spanish version, images can showcase popular destinations in Latin America or typical Spanish culture.
Additionally, text overlays or image captions should be translated into the target language. This helps provide context and makes visual content more meaningful for the local audience, so choosing a platform with dynamic translation features to translate elements like text overlays is important. Videos can also be localized by adding subtitles or dubbing in the target language. This enhances accessibility and engagement with the content for different audiences.
In addition to visual content, localization is also important for currency formats and other relevant information for travelers. On travel agency websites, it’s important to offer options for visitors to switch to currency formats that match their preferences. This helps provide a better user experience and makes it easier for them to understand the costs and prices of the travel agency’s products/services.
Examples of content localization on travel agency websites could include using beautiful landscape images from the target country, such as photos of the Andes mountains for the Spanish version or images of the Leaning Tower of Pisa for the Italian version, as well as providing options to choose currency formats according to visitors’ preferences.
Collaborate with local professional translators
Professional translators have a deep understanding of language nuances, idioms, and cultural contexts that cannot be fully captured by automatic translation tools. Additionally, professional translators can provide insights into local preferences and trends, which can be used to optimize marketing strategies and content for the target audience.
An example of collaboration with local professional translators is hiring a Mandarin translator living in China to translate and edit the content of a travel agency website targeting the Chinese market. This translator can ensure that the translated content sounds natural and is relevant to the culture and preferences of Chinese travelers.
Therefore, it’s important to use automatic translation services that can still collaborate with translators in the editing process and give access to translator roles.
Example of multilingual travel agencies website
So that you understand more about the description of a multilingual travel agency website, below are several examples you can consider when you want to create a website.
Airbnb
Airbnb is an online platform that offers travelers unique and captivating accommodation experiences worldwide.
Upon visiting the Airbnb website, visitors are immediately greeted with a unique design featuring a combination of bright colors and inspiring images from various destinations around the globe.
One of the main features that makes Airbnb so appealing is its ability to find accommodations based on the visitor’s current location. This simplifies the search process and ensures relevant results for vacations or business trips. Additionally, the website offers rich filter options to narrow searches based on preferences such as property type, amenities, price, and more. There is also a language and currency switcher that makes it easy to consider prices conveniently.
Context Travel
Context Travel is a travel agency website that offers unique and high-quality travel experiences. The first element that catches attention is the search bar and user reviews, which can captivate visitors and encourage them to explore the travel offerings more deeply.
To enrich the visitor experience, Context Travel includes an engaging blog and a “Stories” section. This part provides fascinating insights into destinations and travel experiences, helping prospective travelers plan their vacations more effectively. Additionally, a currency switcher button allows you to select your preferred currency.
Niarra Travel
Niarra Travel is a travel agency website that offers unforgettable travel experiences with a positive impact.
The visual appearance of the Niarra Travel website is stunning. It uses breathtaking images of African landscapes to capture visitors’ attention. Elegant typography and good color contrast make the website look luxurious and professional.
The navigation on this website is straightforward and intuitive. The clear dropdown menu displays options for destinations, travel styles, about us, and stories. Additionally, the currency selection option at the top allows visitors to adjust their currency preferences.
Linguise automatic translation, the best choice for your travel agency website
After understanding the various SEO translation strategies for travel agencies, it’s time to choose the best automatic translation platform to assist with website translation.
As mentioned earlier, several things to consider when choosing a translation service include dynamic translation features, collaboration with translators, and, of course, support for SEO. Linguise translation services can provide all of these.
Linguise is an automatic website translation platform that offers various outstanding features to help you translate content and optimize SEO. Here are some of them.
- 100% SEO support (automatically implementing hreflang tags, generating multilingual sitemaps, canonical URLs, etc.)
- Front-end live editor translation that allows collaboration with professional translators directly from the dashboard
- Supports over 80 languages, both traditional and international
- Integrated with third-party platforms such as CMS WordPress, Joomla, or web builders like Wix, Squarespace, etc.
- Supports exclude pages and translation for content that should not be translated based on lines, URLs, or pages
- Dynamic translation feature that enables translating all web elements, including those generated by AJAX or JavaScript such as promotional banners, user reviews, etc.
With all these features, your travel agency website can be translated automatically and quickly, making it easier to reach international audiences.
Conclusion
An automatic SEO translation strategy is crucial for travel agencies looking to expand their marketing reach globally. By optimizing website content in multiple languages and integrating it with the overall SEO strategy, travel agencies can attract more targeted traffic and increase booking opportunities from potential tourists worldwide.
To help implement an automatic SEO translation strategy easily and efficiently, Linguise offers a comprehensive automatic website translation service with various supporting features. Linguise is the perfect choice for travel agencies tapping into the global market. You can even try the Linguise service for free for 30 days to experience its benefits for your business. What are you waiting for? Register for a free Linguise account and get up to 600,000 words translation limit for free!
