A copywriter often also has to pay attention to SEO when creating their copy. This aims to ensure that customers can notice and take action from the copy you create. This is where the best SEO tools for copywriters come into play. Whether you’re refining keywords, analyzing competitors, or optimizing readability, these tools are designed to make your content engaging and easy to find.
In this article, we’ve discussed SEO tools that cater specifically to copywriters. This list has everything you need to elevate your content strategy. Ready to transform your writing into SEO? Let’s dive in!
#1 Semrush
Semrush is one of the most important tools for SEO copywriters. In addition to offering tools to analyze keywords, competitors, or websites, it also offers the SEO Writing Assistant (SWA) feature. This tool helps copywriters optimize content in real time by analyzing four main aspects: readability, originality, tone of voice, and SEO. Thus, the resulting content is not only search engine friendly but also attractive to readers.
As an all-in-one platform, Semrush is equipped with an AI Writing Assistant that has 74 content creation tools, including an article generator, blog outline creator, copywriting for ads, and the ability to write in 28 different languages. This allows copywriters to save time while still producing high-quality content that complies with SEO standards.
Key Features:
- Real-time content analyzer for readability, originality, tone of voice, and SEO
- 74 content creation tools with AI
- Built-in plagiarism checker
- Rewrite and paraphrase features
- Integration with Google Docs, Microsoft Word, and WordPress
- Ability to write in 28 languages
- Smart Writer and AI Composer to optimize content
Pricing:
- AI Writing Assistant: $25/month with a 7-day free trial
- SEO Writing Assistant:
- Guru Plan: $249.95/month
- Business Plan: $499.95/month
#2 Ahrefs
The next SEO tool is Ahrefs. Most people may use this to research keywords for websites, but it offers a very comprehensive and accurate SEO database. With its Content Explorer feature, copywriters can analyze the most successful content in their industry, understand trends, and identify untapped content opportunities.
The platform not only provides in-depth keyword research but also helps copywriters understand search intent and keyword difficulty. This allows writers to create targeted content with a high potential for organic traffic from search engines.
Key Features:
- Content Explorer for high-performance content analysis
- In-depth keyword research
- Website audit
- Keyword rank tracking
- Comprehensive backlink analysis
- Competitor monitoring
- Potential traffic information
Pricing:
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
#3 Yoast SEO
Yoast SEO is an essential plugin for copywriters using WordPress because it provides comprehensive SEO optimization features. This plugin helps writers optimize copy in real time with in-depth readability and SEO analysis.
It provides very detailed and easy-to-understand guidance, even for beginners. The light system (red, yellow, green) helps users easily identify which areas need improvement in their content. The plugin also automatically generates the right schema markup to help search engines better understand the context of the content.
Key Features:
- Content readability analysis
- Optimization of meta description and title tags
- Internal linking suggestions
- Automatic XML sitemap
- Integration with Google Search Console
- Keyphrase focus analysis
- Automatic schema markup
Pricing:
- Free: Basic version with limited features
- Premium: $89/year for full features
#4 Mangools
Mangools is an all in one SEO tool suite at a more affordable price than similar tools. This platform is perfect for writers who focus on keyword research and SERP analysis without having to pay for advanced SEO features that may not be used very often.
This tool presents complex data in an attractive and easy-to-interpret visual form, making keyword research and competitor analysis more efficient.
It also provides very detailed metrics data for each keyword, including search volume, difficulty level, and potential CPC. This information allows copywriters to make more informed decisions in their content strategy and maximize the ROI of their SEO efforts.
Key Features:
- KWFinder for keyword research
- SERPChecker for search result analysis
- SERPWatcher for rank tracking
- LinkMiner for backlink analysis
- SiteProfiler for domain analysis
Pricing:
- Basic: $29.90/month (100 searches/day)
- Premium: $39.90/month (500 searches/day)
#5 Surfer SEO
The next tool for copywriters is Surfer SEO. It is an AI-powered platform that helps copywriters optimize content based on measurable ranking factors. This tool analyzes top-ranking content to provide detailed guidance on optimizing articles to be more competitive in search engines.
It uses a unique data-driven approach by analyzing over 500 different on-page factors. They will tell you what needs to be fixed, then advise on how to do it, including recommendations on content length, keyword usage, and optimal heading structure.
Surfer SEO’s Content Editor feature is also a key differentiator, as it provides real-time feedback while writing. This is why copywriters can optimize their content directly without the need to switch between different platforms.
Key Features:
- Content Editor with real-time guidance
- SERP Analyzer
- AI Article Generator
- Content Planner
- Keyword Research
- NLP Analysis
- Content Audit
Pricing:
- Essential: $89/month
- Scale: $129/month
- Scale AI: $219/month
- Enterprise: Custom pricing
#6 StoryChief
StoryChief is an all-in-one content marketing platform that collaborates AI with SEO optimization. This tool has a team collaboration feature that allows multiple stakeholders to be involved in the content creation process. Editors can provide direct feedback, while the SEO team can verify optimizations, and managers can approve content, all in one integrated platform.
StoryChief also provides comprehensive analytics to help teams understand how their content is performing. The platform tracks important metrics such as engagement, shares, and conversions, providing insights for future content strategy improvements.
Key Features:
- SEO copywriting guidance
- Content gap analysis
- Weekly content audit
- Google Search Console integration
- Readability analysis
- Multi-channel publishing
- Team collaboration tools
Pricing:
- Starter: $30/month for individuals
- Professional and Enterprise: Custom pricing
#7 Ubbersuggest
Similar to Semrush and Ahrefs, Ubersuggest also offers quite comprehensive SEO features at an affordable price. This tool is very useful for basic keyword research and competitor analysis, although it may not be as comprehensive as other premium tools.
One of the main advantages of Ubersuggest is that it is able to provide insight into competitors’ SEO strategies. This tool can analyze the backlink profile, most successful content, and keyword strategy of competitor websites.
Ubersuggest also provides a content ideas feature that helps copywriters overcome writer’s block. By analyzing successful content in certain industries, this tool can suggest topics and angles with high potential for success.
Key Features:
- Keyword research
- Content ideas generator
- Site audit
- Competitor analysis
- Backlink data
- Traffic analyzer
- SEO analyzer
Pricing:
- Free: Limited version
- Individual: $29/month
- Business: $49/month
- Enterprise/Agency: $99/month
#8 Google Analytics
Google Analytics is a free platform from Google that helps copywriters and website owners analyze content performance in depth. With this tool, you can track visitor data, understand audience behavior, and evaluate the effectiveness of SEO strategies.
In the SEO process, metrics such as traffic source, bounce rate, and page visit duration can be shown. Copywriters can utilize this data to identify the type of content that audiences are most interested in and adjust strategies to reach more users.
Key Features:
- Real-Time Data Tracking
- Audience Insights
- Behavior Flow
- Conversion Tracking
- Custom Reports and Dashboards
Pricing:
- Google Analytics 4 (GA4): Free, full-featured for small to medium-sized businesses.
- Google Analytics 360: starts at $150,000 per year.
#9 Clearscope
Clearscope is a premium optimization platform that uses AI to help writers create high-quality, SEO-optimized content. Although the price is relatively high, this tool offers the ability to provide a comprehensive content optimization report.
What makes it special is that it can provide very specific suggestions on secondary phrases to include, topics to cover, and optimal content length. All of these recommendations are based on analyzing real data from content that has already made it to the top of Google.
Key Features:
- Content optimization reports
- Competitor content analysis
- Real-time content scoring
- Topic and keyword suggestions
- Content length recommendations
- Readability analysis
- Integration with popular editors
Pricing:
- Essential: $350/month (50 reports)
- Professional: Custom pricing
- Enterprise: Custom pricing
#10 Keywords Everywhere
Keywords Everywhere is a Chrome and Firefox browser extension. It integrates SEO data directly into Google search results, providing information on monthly search volume, CPC costs, and SEO competition scores.
Users can also view related phrases and related searches, helping to inspire content development.
Although now paid, Keywords Everywhere remains one of the most affordable SEO tools on the market. With a credit-based system, users only pay for the data they need.
Key Features:
- Real-time keyword metrics
- Related keyword suggestions
- Search volume data
- CPC information
- Competition scores
- Trend analysis
- Bulk keyword analysis
Pricing:
- Pay-as-you-go: $10 for 100,000 keywords
- Bulk packages available
- No monthly subscription fee
#11 Alexa
Alexa is an SEO tool from Amazon that also offers solutions for website analysis and SEO optimization. This platform can provide insights about the target audience and competitor analysis. By tracking competitor rankings and performing detailed backlink analysis, Alexa helps businesses understand their position in the market and identify growth opportunities.
Alexa also provides a powerful keyword research feature, allowing users to find keyword opportunities relevant to their audience. This tool is perfect for copywriters who want to provide better SEO services to their clients.
Key Features:
- Keyword research tools
- Competitive analysis
- Backlink checker
- Site audit tools
- Target audience analysis
- Competitor rank tracking
- SEO recommendations
Pricing:
- Standard: $149/month (Individual/Company)
- Advanced: $299/month (Agency)
#12 Moz
Moz has been a pioneer in the SEO industry since 2004. The platform offers a complete suite of SEO tools that meet the needs of beginners to professional SEO experts.
Moz’s strength lies in the quality of its accurate data and actionable insights. The platform provides comprehensive SEO data, powerful reporting tools, and practical recommendations to improve search engine visibility.
Key Features:
- Keyword explorer
- Site crawl tools
- Link research
- Rank tracking
- On-page optimization
- Local listing management
- Custom reporting
Pricing:
- Standard: $79/month (annual billing)
- Medium: $149/month
- Large: $249/month
- Premium: $599/month
#13 Hemingway App
Hemingway App is a tool for improving the quality of writing by focusing on readability and clarity. It analyzes text in real time to identify complex sentences and passive voice and provides suggestions for simpler word alternatives.
With a feedback system, Hemingway App makes it easy for writers to identify areas that need improvement immediately. For example, sentences that are difficult to read will be highlighted in yellow, while other issues such as overuse of adverbs, will be marked in a different color.
The paid version of the Hemingway App adds AI capabilities to improve writing quality, including grammar and spelling checks. The tool also provides relevant statistics such as word count and estimated reading time, helping writers create more structured and engaging content.
Key Features:
- Readability analysis
- Grammar checking
- Format text editor
- Word count metrics
- Reading time estimator
- Color-coded feedback
- Real-time suggestions
Pricing:
- Free: Basic version
- Individual 5K: $10/month
- Individual 10K: $15/month
- Team 10K: $15/user/month
- Desktop App: $19.99 (one-time payment)
#14 Notion
Notion is not just a project management and productivity tool; it is also the platform of choice for copywriters who want to manage and optimize their SEO content efficiently. With integrated writing, organizing, and collaboration features, Notion provides a workspace where copywriters can design editorial calendars, develop content strategies, and improve writing systematically.
For SEO-focused copywriters, Notion’s AI feature is an advantage. Its AI can help generate content ideas, improve grammar, and optimize writing structure to ensure content is more engaging and relevant to the audience. Coupled with the ability to create keyword databases, track content performance, and store references in an organized format, Notion is an ideal control center for content-based SEO strategies.
With custom templates for content calendars, real-time team collaboration features, and the ability to sync with other platforms such as Slack and email, Notion allows copywriters to stay productive while maintaining the quality and SEO effectiveness of their content. A tool that brings creativity and strategy together in one place!
Key Features:
- Customizable templates for different document types
- AI features for content optimization and writing improvement
- Powerful team collaboration capabilities
- Customizable editorial calendar
- Integration with various platforms (email, Slack)
- Ask AI” feature for content generation and improvement
Pricing:
- Free: Available with basic features
- Plus: $12 per user/month
- Business: $18 per user/month
- Enterprise: Custom pricing
#15 Grammarly
Grammarly is a tool for copywriters who want to ensure their content is error-free and optimized for audiences and SEO. By analyzing grammar, spelling, and readability, Grammarly helps create writing that is clear, professional, and easy to understand, which are important factors for improving engagement and user experience.
For SEO-focused copywriters, Grammarly’s generative AI feature can provide suggestions for crafting relevant outlines, optimizing sentences to match keywords, and adjusting the tone of voice for target audiences. The tool also provides readability analysis that ensures that content is easily understood by different segments of readers, an aspect that has a direct impact on SEO performance.
Additional features such as plagiarism checking and tone recommendations make Grammarly more than just a grammar checker.
Key Features:
- Comprehensive grammar and spelling check
- Readability and writing style analysis
- The tone of voice customization feature
- Generative AI for content optimization
- Plagiarism checker (premium version)
- Detailed improvement suggestions with explanations
Pricing:
- Free: Available with limited features (100 AI prompts)
- Premium: $30 per month
- Enterprise: Custom pricing
Linguise: Optimize your multilingual SEO in your copywriting
For businesses targeting overseas audiences, multilingual SEO optimization is essential. This ensures your content resonates with a diverse group of languages and cultures beyond translation; it requires strategic localization to make your website visible and engaging in a global market. This is where tools like Linguise come into play. Powered by AI, Linguise seamlessly translates website content into multiple languages, maintaining high-quality semantics and structure to support search engine discovery.
Linguise’s AI-based approach not only automates the translation process but also integrates SEO best practices for each target language. This ensures that elements such as meta tags, alt text, and keywords are optimized for localized search purposes. By doing so, businesses can increase their global presence, drive organic traffic, and achieve higher rankings in search engines across regions. As part of a robust multilingual SEO strategy, Linguise empowers businesses to break language barriers and connect authentically with international customers.
Conclusion
SEO tools for copywriters a crucial in ensuring that every piece of content engages readers. By leveraging these tools, copywriters can refine their strategies to optimize readability, keyword usage, and content structure, turning their efforts into measurable results.
One tool that complements these efforts seamlessly is Linguise, a solution that enhances multilingual SEO for your copywriting. Ready to amplify your content’s impact? Create a Linguise account today and unlock new possibilities for SEO success.
