Have you ever had trouble understanding translated content on a website? As a website owner, you don’t want your audience to feel that way, which is why website localization services are very important for businesses in this global era.
In this article, we will explore the best website localization services that can help you overcome these challenges. These services are more than just translation; they ensure that your website truly ‘speaks’ to your target audience, understanding their cultural nuances and creating a personalized experience. Let’s discuss it!
What is website localization? Why should you do it?
Have you ever wondered why some global brands seem to resonate with people across different cultures effortlessly? The secret lies in website localization. It’s not just about translating your content; it’s about making your entire online presence feel native to each target market. Let’s dive into what website localization really means and why it’s a game-changer for your business.
Website localization is the art of adapting your website to feel local, no matter where your visitors are from. It’s like giving your website a cultural makeover for each market you’re targeting. Here’s what it typically involves.
- Translating content into local languages
- Adapting imagery to reflect local cultures and sensitivities
- Adjusting date formats, units of measurement, and currencies
- Tailoring your messaging to local preferences and values
- Optimizing for local search engines and social media platforms
Why should you invest in website localization? Studies show that 72.4% of consumers prefer to buy products with information in their language, and 56.2% say that the ability to obtain information in their language is even more important than price (CSA Research). By localizing your website, you’re not just translating words; you’re opening doors to new markets and building trust with potential customers worldwide.
10 best website localization services for you
After you understand the importance of website localization services for your website, let’s discuss one website localization service option that is right for you!
Linguise
The first option for website localization services is Linguise, an automatic translation tool that uses neural machine technology and AI translation to achieve a translation quality of up to 97%! This tool not only translates your website but also transforms it into a culturally relevant experience for every target market quickly and easily. No matter what platform or CMS you use, Linguise offers integration with over 40 platforms!
Some standout features of Linguise that assist you in localization include.
- Live editor on the front end: You can invite professional translators directly to your dashboard to collaborate on translations in up to 85 language options.
- SEO support: This includes metadata localization, URL translation, and media customization for local languages.
- Translation exclusion feature: If there are parts you don’t want to translate into specific languages, you can easily set this up.
- Customize language switcher: You can set customize language swtcher, including set the position, style and language displayed in the language switcher. The language switcher option also supports the localization process, making it easier for users to navigate languages
But wait, there’s more!
For instance, if you have a product catalog that dynamically updates prices, Linguise ensures that these changes are reflected across all language versions. Moreover, it goes beyond mere translation by localizing your media, URLs, and even metadata.
And the best part? You can access all these features by starting with a free package, allowing up to 600,000 words across all languages for 30 days. If you need more, their paid packages start at just $15!
TranslatePress
Now, let’s discuss TranslatePress, a WordPress localization plugin that helps you translate text while managing various localization details, including images, videos, and more.
With TranslatePress, you can translate all your site’s content according to your preferred approach, whether it be manual, automatic, or a combination of both. Regardless of the translation method you choose, everything can be managed through an easy-to-use visual interface. TranslatePress not only handles text translations but also allows you to display different images and videos based on the user’s selected language or location, enabling you to localize these important elements effectively.
The tool offers a free version that allows you to localize your site into one new language. However, if you wish to expand to multiple languages or locations, its premium version starts at €89 per year and provides numerous useful features, including.
- DeepL automatic translation support
- Localization of SEO metadata and social media
- Translator accounts
- Ability to display completely different menus based on user language or location (the free version only allows you to translate the same menu items).
WPML
Are you a WordPress user looking to localize your website? WPML is the premier solution for localizing WordPress websites. It is not just an ordinary plugin; WPML is a highly reliable tool that integrates seamlessly with WordPress, allowing you to easily create a multi-language site.
WPML enables you to communicate with your audience in their language, not only through text but also through images and cultural nuances. Additionally, WPML can customize visual content based on location, such as displaying winter scenes for visitors from Nordic countries and sunny beaches for audiences in Australia, all on the same page but tailored to each visitor’s location.
It is important to note that WPML does not offer a free version. However, they provide a 30-day money-back guarantee for all paid packages. The basic multilingual blog package is available for $39, but the multilingual CMS package, at $99, is a more suitable choice for more comprehensive needs.
Weglot
Ever wanted to make your website multilingual with just a few clicks? Weglot makes it possible to transform your site into a global platform in no time. This powerful localization service integrates smoothly with various platforms like WordPress, Shopify, or custom-built sites, offering translation into over 115 languages in minutes.
Weglot combines the speed of machine translation with the accuracy of professional human translation, ensuring high-quality results. It features an intuitive, no-code dashboard that makes managing translations straightforward, even for those with little technical knowledge. Key features include.
- A no-code translation management system
- Automatic translation that updates your content
- An in-context editor for visual translation
- A multilingual glossary to maintain brand consistency
- Auto-directing visitors to their preferred language version
With Weglot, you’re not just translating content; you’re expanding your reach to new markets and connecting with global customers, making your website accessible and inviting to visitors from around the world.
Lokalise
Let’s talk about Lokalise—the heavyweight champion of enterprise-level website localization if you’re running a business ready to make a serious splash in the global market. Yes, it comes with a price tag that might make casual webmasters wince (starting at $120 per month), but for businesses ready to play in the big leagues, it’s an investment that could pay off in spades.
What sets Lokalise apart is its versatility. It’s not just about website localization; this tool is a jack-of-all-trades in the localization world. Mobile apps, documents, customer service scripts, games, marketing assets – you name it, Lokalise can handle it.
But here’s where it gets really exciting.
- You get a localization management dashboard that would make any project manager drool
- There’s a branching feature for version control (because who doesn’t love a good safety net?)
- It integrates seamlessly with tools like Asana, Jira, and Trello (your workflow just got a whole lot smoother)
- You can set up chained tasks for sequential localization (it’s like dominoes but for translation!)
And the cherry on top? You can try it out with a 14-day free trial. It’s like test-driving a luxury car before making a big purchase. So, if you’re ready to take your business global and have the budget to match your ambitions, Lokalise could be the game-changer you’ve been looking for.
Localize
Now, let’s highlight Localize, which is distinct from Lokalise. This tool is specifically designed for SaaS companies that want to go global without the hassle of coding.
The standout feature of Localize is its simplicity. You don’t need to be a coding expert to use it. Just add their code snippet to your digital assets, and voila! Localize takes over, detecting your content and adding it to their dashboard faster than you can say “global dominance.” From there, managing translations becomes incredibly easy—it’s like having a virtual translation studio at your fingertips.
But wait, there’s more! Localize offers you several options.
- Order through services like Gengo and textMaster.
- You can utilize in-house translators or freelancers.
- Opt for automatic machine translations powered by tech giants like Google, Microsoft, Amazon, Watson, or DeepL.
Localize is not just about text; it also helps you customize images, videos, and other elements. Best of all, packages start at just $50 per month for one website and one language.
Smartling
Meet Smartling—an end-to-end translation management service ready to localize your website! This is not just an ordinary translation tool; it provides a web experience that resonates globally.
Smartling has found a way to achieve 100% translation quality while reducing costs by up to 40% and accelerating time to market by 42%. But wait, there’s more! Smartling is not just about translating words; it’s about transforming your entire online presence. Here are the features that make them stand out.
- Integration with 25+ Platforms
- 100% In-Platform Translation Management
- Enhanced platform capabilities
- Global Delivery Network with 99.9% Uptime (your localized website is always accessible)
- Fully support multilingual SEO in different languages
And the best part? There’s no minimum word count to get started. Whether you’re a small business owner venturing into international markets or a global giant looking to conquer new territories, Smartling is ready to assist you. It’s no wonder they have been rated the best in G2 for Translation Management for 15 consecutive quarters.
Lionbridge
Lionbridge is a global company specializing in translation and localization services, helping businesses adapt their products and content for various markets worldwide, with offices spread across 26 countries.
Lionbridge goes beyond simply translating your website; they guide you through the entire process from start to finish. Imagine having a team that helps you set goals, analyze SEO, and even create style guides before a single word is translated. It’s like having a personal trainer for your website’s global fitness! When it comes time for translation, their human translators don’t just translate words; they bring your content to life in every language.
- Project preparation: They assist you in building a solid foundation, ensuring your website is ready to shine on a global stage.
- Project execution: Their professional translators collaborate with experts to localize every aspect of your site.
- Post-localization Quality Assurance: A second review team ensures that your content is not only translated but also culturally appropriate.
While they do not advertise their pricing (everything is customized to your needs), one thing is clear— with Lionbridge, you are not just localizing your website; you are giving it a first-class ticket to global success!
Alconost
Alconost is a premier localization and translation service provider that offers comprehensive solutions for businesses looking to expand their digital presence globally.
Imagine having a team that doesn’t just translate your website but also your apps, games, videos, and even your ads. And the best part? They don’t believe in one-size-fits-all solutions. Whether you need cloud-based localization, API integration, or even a custom-built process, Alconost’s got you covered.
But here’s where Alconost really shines.
- They offer a full-service approach (it’s like having a concierge for your localization needs)
- You get a dedicated project manager (your guide in the world of global content)
- They’ve served over 1,500 clients, including big names like Microsoft and Kaspersky (talk about being in good company!)
- Their team includes native speakers with expertise in different areas (because who better to translate your content than someone who lives and breathes the language?)
And if you’re in the IT world, you’re in for a treat! Alconost has subject matter experts specifically for IT companies. It’s like having a tech-savvy translator who speaks both Python and Portuguese!
Lastly, they don’t post public pricing; they are all tailored to your unique needs.
Blend Localization
Have you ever wished to combine the speed of technology with the finesse of human expertise in website localization? Meet BLEND Localization.
This is where BLEND truly shines—they do not solely rely on human talent. They leverage cutting-edge technology to ensure your translations are not only accurate but also consistently exceptional. Here’s what you can expect:
- Advanced Machine Learning Algorithms: Working tirelessly to understand context.
- Natural Language Processing Techniques: Capturing the nuances of human speech.
- Subject Matter Experts: Professionals who have deep knowledge of your industry.
If you are concerned about integration, fear not! BLEND integrates with all popular content management systems. Whether you use WordPress, Drupal, or others, they are ready to assist you. Additionally, they offer custom APIs for those with unique platform needs, making it like having a multifunctional tool in your localization toolkit!
What’s more appealing? Their pricing is as flexible as their services. Budget-friendly packages start at $0.096 per word for the Pro plan and the premium Expert Plus package at $0.19 per word, and there is a BLEND option for every budget.
What should you consider when choosing a website localization service?
Now that you are aware of several website localization service options consider the following factors to help you find the right choice.
- Translation quality: Prioritize services that use a combination of human translators and machine translations to produce accurate, perfect-quality translations.
- Technology used: Look for services that utilize advanced tools to streamline the translation process.
- Speed and efficiency: Select a service that can work quickly without sacrificing accuracy, ensuring there are no delays in your website launch.
- Post-localization support: Ensure there are easy ways to update translated content, such as customizable translation editors.
- Price and value: Compare prices against the quality offered and seek services that provide the best value for your budget.
Choose your favorite website localization services!
Website localization services are essential for expanding your business’s global reach. Each of the various options we’ve discussed has its unique features and advantages. Remember, choosing the right service is not just about price; it’s about how well the service can meet your specific website needs and the target market you want to reach.
So, are you ready to step onto the global stage? If you’re looking for an easy-to-use, fast, and effective solution, consider trying Linguise. With its advanced features and the ability to translate into up to 85 languages, Linguise could be the perfect choice for your website. Create your free Linguise account now and experience firsthand how Linguise can help your business go international with ease!
